In the digital world, speed is everything. When a website loads slowly, users leave — and competition is always just one click away. Speed affects not only how visitors interact with your website, but also how Google ranks it.
A slow website can harm your business in multiple ways:
Poor User Experience
People online expect instant results. If your pages take too long to open, users lose patience and never return.
High Bounce Rate
Visitors leave quickly if a page doesn’t load fast. Search engines take this as a sign that the site isn’t helpful.
Low Search Engine Rankings
Google has officially confirmed that loading speed is a ranking factor. Faster sites appear higher in search results.
Decreased Conversions
Speed influences revenue — fast websites convert better. Every second delay can lower conversion rate by 7–15%.